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05.31.2024 The Ultimate Guide to Face Masks for Every Occasion

Kristen Marchisotto
By Kristen Marchisotto

Kristen is a Lead Esthetician at the Bryant Park, New York City location of Silver Mirror Facial Bar. Along with a formal education in aesthetics, her years of experience as a licensed esthetician helping those achieve healthy skin has given her a deep grasp of diverse skin types and treatments.

Whether you’re planning a relaxing night in or in need of an effective acne treatment, face masks are an essential part of skincare upkeep. From sheet masks, clay masks and overnight masks, each type serves a unique purpose in addressing different skin concerns. Indulge in the benefits of face masks and elevate your skincare routine to achieve a healthy, radiant complexion.

Follow along to learn about the differences between each type of face mask and get a step-by-step guide on how and when to use them. Discover the best face mask for your specific skin type to start treating your skin and reaping all the benefits.

What Are The Benefits of Facial Masks?

Deep Cleansing

Face masks can penetrate deep into the skin, helping to remove any impurities, excess oil and dirt. They leave your skin feeling refreshed and thoroughly cleansed. 

Hydration Boost

Masks work to provide extreme moisture to the skin, replenishing hydration levels and giving your complexion a nice plump and dewy look. 

Brightening Effect

Depending on the mask, they often contain ingredients like Vitamin C or niacinamide that help to brighten and even out skin tone. 


Some masks exfoliate dead skin cells, promoting cell turnover and revealing smoother and brighter skin. 

Soothing and Calming

Masks that contain soothing ingredients like aloe vera or chamomile help calm inflammation, redness, and irritation.


Types of Facial Masks And How To Add Them To Your Skincare Routine

1. Sheet Masks

A sheet mask is a thin sheet that is drenched in serum to provide your skin with nourishing ingredients. They are designed to adhere directly to your skin and contour to any face.


  • Instant Hydration: Sheet masks contain a lot of serum, giving your skin a high dose of hydration and nourishment.
  • Easy Application: Each sheet mask comes in a convenient single-use packet and are the perfect hassle-free way to keep up with your skincare while on vacation or on the go.

How to Use:

  1. Cleanse and dry your face thoroughly.
  2. Unfold the sheet mask and apply it to your face, smoothing out any air bubbles.
  3. Leave the mask on for 15-20 minutes.
  4. Remove the mask and gently massage the excess serum into your skin.

2. Clay Masks

Clay masks are a go-to for getting rid of stubborn acne because of their ability to deeply cleanse. They are formulated with various types of clay and are known for being able to draw out excess oil and impurities from the pores. 


  • Deep Cleansing: These masks have the ability to penetrate deeper into the skin and draw out impurities and oil, leaving your skin cleansed and refreshed. 
  • Tightening Pores: They also work to tighten your skin, helping to reduce the appearance of large pores and improve skin texture and elasticity.

How To Use:

  1. Cleanse and dry your face to remove any makeup or impurities.
  2. Apply a thin layer to your face, avoiding the eye area.
  3. Leave the mask on for 10-15 minutes or until it dries completely.
  4. Rinse off with lukewarm water and pat your skin dry.

Overnight Masks

Overnight masks are the skin’s best friend while you’re getting your beauty rest. They have potent ingredients that are designed to nourish your skin for long periods of time and provide long-lasting hydration. They help to repair the skin so you wake up with a brighter complexion. 


  • Intensive Hydration: Overnight masks offer deep hydration, leaving your skin soft, full and nourished by the morning. 
  • Repair and Renewal: Throughout the night, they consistently work to repair the skin barrier and stimulate cell turnover for a refreshed look. 

How to Use:

  1. Apply a generous layer of the mask as the last step in your evening skincare routine.
  2. Leave the mask on overnight and rinse off in the morning with lukewarm water.

Jelly Masks

Jelly masks are often formulated with hyaluronic acid or glycerin, which work to improve dehydrated skin. They often have a cooling sensation upon application, making them perfect for soothing irritated or overheated skin.

  • Hydration Boost: These masks provide intense moisture, restoring your skin’s hydration and its natural balance.
  • Cooling Effect: They offer a refreshing sensation, providing instant relief to irritated or inflamed skin

How to Use:

  1. Begin with a clean canvas.
  2. Apply a thick, even layer of the jelly mask, avoiding contact with your eyes.
  3. Let it sit for 10-15 minutes.
  4. Massage the excess product into your skin or rinse off as per the product instructions.

Let Silver Mirror Help You Elevate Your Face Mask Skin Care Routine

While there are many options for at-home face masks, Silver Mirror’s skilled estheticians provide you with customized facials tailored to each person’s skin needs. We provide a variety of different face masks that are specially designed to improve skin texture, acne scars, fine lines and wrinkles, and more! 

Our Custom Jelly Mask is a peel-off, hydrating jelly mask with optional hyaluronic acid, collagen, or skin-boosting peptides, for an extra boost of nourishment. Best of all, it is customized by our master estheticians to each person’s skin, providing you with the best results. 

Integrating face masks into your daily skincare routine can significantly help to improve a wide range of common skin issues and leave you with healthier skin. 

Experience professional-grade face masks and receive guidance on how best to treat your skin at home – book your Silver Mirror appointment today. 


By Kristen Marchisotto