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About Us Silver Mirror was founded on desire to cultivate healthy skincare through meaningful, personal connections.

Silver Mirror Matt and Cindy

10 years ago… Cindy and Matt envisioned a better way to approach skincare...

Silver Mirror was founded in 2016 by Cindy Kim and Matt Maroone, who became friends in business school after meeting on a student trek through India. As they talked through business ideas, skincare kept coming up. Cindy’s own experience with finicky skin and Matt’s years of dealing with cystic acne had shown them that great products, expensive facials, and dermatology visits alone were not always enough. The missing piece was consistency: fast, effective treatments that could become part of a real routine, like the facials Cindy used to enjoy regularly while living in Korea.

That early vision shaped Silver Mirror into a skincare authority built on innovative techniques, exacting standards, and estheticians trained to deliver best-in-class results.

The missing piece was frequent treatments in the form of fast and affordable facials – the kind Cindy used to enjoy on a weekly basis while living in Korea.

As Silver Mirror has grown, our standards have only become more exacting. Since joining in 2021, COO Rachael Gallo has helped elevate Silver Mirror’s service standards, bringing nearly two decades of esthetician experience to the brand’s continued evolution. What began as a new approach to skincare has evolved into a luxury facial destination known for innovative techniques, advanced technology, and some of the most highly trained estheticians in the industry.

Today, Silver Mirror incorporates AI-powered skin analysis into the guest experience, giving estheticians another tool to better understand skin needs and deliver expert care with even greater precision. This commitment to education, innovation, and results continues to shape every facial and every recommendation we make.

  • We believe that…

    Luxury and quality doesn't mean wasting your time or money.

    Silver Mirror makes it easy for you to prioritize your skincare. Our facials are fast and affordable, yet completely customized, and above all, results-driven and effective. We provide exceptional products, technologies and facialists—you simply stop in for a facial treatment every few weeks.

  • Our skin gurus are essential to the integrity of our services.

    We employ the best estheticians in the spa industry. Upon joining our team, they participate in a sector-leading continuing education program. Our aim is not just to fix your skincare problems, but also to guide you through the process. We are your skincare best friend.

  • Supporting our local and national communities makes a difference.

    Our dedication to positive change in the world is just as strong as our commitment to healthy skin. From the moment, we founded Silver Mirror, public service and a culture of giving was paramount to the foundation of our company and culture. It was and still is vital that we dedicate not only time and money, but awareness and physical support to organizations and individuals in need.

    Learn More(this link opens in new window)A photo from the national pediatric cancer foundation showing a happy little girl survivor in a flower crown waving to the crowd with her hand help by a woman.
A photo from the national pediatric cancer foundation showing a happy little girl survivor in a flower crown waving to the crowd with her hand help by a woman.