Director of Customer Acquisition & Paid Media Application

Director of Customer Acquisition & Paid Media

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1. Walk us through a specific campaign you managed in Google or Meta for a consumer services business. What was the monthly spend, what CPA did you inherit, and what did you get it to? What were the three most impactful changes you made to get there?(Required)

2. You take over our Meta account on Day 1 and see we're running 12 ad sets targeting "women 25-54 interested in skincare" across all three markets with the same creative. What's wrong with this setup, and how would you restructure it?(Required)

3. Our business runs on memberships, not one-time visits. How would you structure your paid campaigns differently knowing that a member who stays 12 months is worth 10x a single-visit guest? How would you measure whether your ads are attracting membership-quality traffic vs. deal-seekers?(Required)

4. Describe an AI tool, agent, or automation you've personally built (not just used) that improved your marketing workflow. What problem did it solve, what did you build it with, and what was the measurable result?(Required)

5. You have no team, no agency, and a substantial monthly ad budget across Google, Meta, and additional channels. Walk us through how you'd structure your week to manage campaign optimization, creative production, landing page testing, and reporting without dropping balls.(Required)